Seth Godin posted in his blog this week:
What if, in some sort of sci-fi solar flare cataclysm, it was impossible for humans to have more kids? No more babies.
How would we treat the last generation? Would we say to the youngest student on Earth, “sorry the school is really run-down and crowded and poorly staffed, but we don’t want to invest in you?” Would we let the last generation grow up in poverty, or would we do everything we could to ensure that this one last time, we did it right?
To make the example a bit more banal, what if your organization discovered that it would never have another new customer? That the customers you’ve got now are the last ones you will ever have… Would you treat them differently?
Sometimes, when it seems like there’s an endless parade of prospects walking by, it’s easy to discount this particular person.
No new prospects, no more new web visitors, no more untouched email lists… And far more dramatically, no more new students, no more chances to open doors, inspire genius or create connection.
I wonder what happens when we treat children and customers like maybe, just maybe, they’re the last chance we get to do it right.
Seth posts for people in business or marketing, yet his makes a poignant observation for us. What would happen if we stopped taking people for granted, started treated our next moment with our neighbours, our family, our friends, and those who visit Mosaic as the last opportunity to get it right. In other words, our last chance to reveal the love of God in some authentic and significant way. Would you tell them about Jesus? Would you be more generous? Would you take time to listen to their story? Would your priorities somehow shift?
Obviously it is not a situation we are likely to find ourselves in, but the value, beauty, significance of the one who comes across our path is not diminished by the fact of whether we have 1 day left or 10,000 days to go. The only thing that is different is the choice we make in the moment with them.
What will you do with your next moment? Will you treat it differently? Or will you make it a moment to get it right?