Have you ever heard the term elevator pitch?
It’s a business term. An elevator pitch is a conversation or icebreaker that allows you to tell people more about you and your company. It is not selling your company or business, but it’s a way of inviting another person into a deeper dialogue about your company and what you can offer. For an entrepreneur, this is the pitch you prepare with the hope that you may interest someone enough that they will invest in your company or at least use your product.
An elevator pitch expects that at some point you will be asked the question: “What do you do for a living?” Or, “what is your company about?”
Some entrepreneurs spend a lot of time thinking through their elevator pitch. When the question comes they want to be ready. They are determined not to waste the opportunity. So they prepare. They prepare for a sixty second encounter that could change their, or someone else’s life.
Do you have an elevator pitch? Not about your business. Not about your product. Simply, an elevator pitch about what most matters to you.
1 Peter 3: 15 invites followers of Jesus to always be prepared to give the reason for the hope they have in Christ, but to do this will gentleness and respect.
Whilst sharing your hope in Christ is far more than an elevator pitch, and the gospel is not a product to be sold, have you ever prepared yourself to give the reason for the hope you have? Have you spent anytime thinking about how you would put 1 Peter 3:15 into practice?
Surely giving some thought to the inevitable question of ‘why are you a Christian?’ or ‘what made you decide to be a Christian?’ is worth it. If you have someone who is courageous enough to ask a question about faith, or if God has invited you into a moment where he wants to speak through you, then don’t waste this moment. A sixty second encounter may well change someone’s life.