Years ago I remember reading Onward, by Howard Shultz, the CEO of Starbucks. I loved his passion for coffee, I was impressed by his leadership and business acumen. When Starbucks came to Australia, I like many others flocked to their stores to have my Starbucks experience. I loved the look and feel of their stores. Their seating, style, and culture was such a step up from many other cafes at that time.
But there was a problem. Their coffee. It was bad.
I wasn’t alone. Starbucks for the most part failed in Australia because within walking distance of every Starbucks was an independent cafe which simply made better coffee. At the end of the day the core business of a cafe is to make great coffee.
As a church it is easy to get distracted from what is core. Look. Feel. Passion. These are not bad things. In fact it could be argued that they are good things, but are they core? Are they at the heart of why we exist as a church?
The call of the church is to be a community of disciples who make disciples. This means we encourage, equip and strengthen one another in our walk with Christ. It means we seek to make Christ known to our family, friends, neighbours and co-workers. In a practical way, it may be encouraging someone in their walk, praying for them, being open to God’s leading of you in your dealings with others, spending time in the Bible, calling someone who is sick, and talking openly about your faith in Christ with others.
This week, there are any number of things you could be giving your time and energy to, but can I encourage you to simply consider how you can make great coffee?